East of Wausau, a luxury cabin in the woods offers 'sleep tourism'

An elegant cabin east of Wausau offers a unique concept known as "sleep tourism." Located amid acres of woods, Owl Ridge Cabin provides a peaceful and restful retreat. While the term "sleep tourism" may not be used on the cabin's website, it embodies the essence of relaxation, rejuvenation, and tranquility.

East of Wausau, a luxury cabin in the woods offers 'sleep tourism'

Owner Randy Bangs didn't initially set out to create a sleep tourism destination but aimed to offer guests a serene and luxurious experience in a natural setting. Coincidentally, the concept of sleep tourism has gained popularity in recent years, as media outlets like Forbes, CNN, and Conde Nast Traveler have discussed the idea.

Sleep tourism makes sense in today's world, where people are increasingly focused on health and wellness. The experience combines travel and well-being, as sleep plays a vital role in overall health.

Owl Ridge Cabin, nestled in the woods and close to Wausau, provides a unique blend of tranquility and convenience. Guests can enjoy the serene natural setting while being just minutes away from Wausau, offering various dining options and recreational activities.

Randy Bangs envisions the rise of quiet getaways and plans to develop a sister destination. Owl Ridge's location near Wausau is considered its "secret sauce," offering both solitude and easy access to urban amenities. Guests can choose to unwind in quiet or explore the nearby town for dining, art, and outdoor activities.

Wisconsin is emerging as a potential sleep tourism destination, with Owl Ridge Cabin at the forefront of this trend. Travel Wisconsin acknowledges sleep tourism as a national trend and recognizes the importance of wellness-focused destinations to enhance the sleep tourism experience.